Ukunamathela kumoya wophawu "wokuhlala uhleli entliziyweni kwaye ugxile kumgangatho".
Sineenjongo zokugxila kumgangatho, uphuhliso oluqhubekayo, ukukhuthaza ukhuseleko lokusingqongileyo, kunye nokuzibophelela ekuphuculeni umgangatho wobomi babathengi ngeemveliso kunye neenkonzo, kwaye senza umsebenzi olungileyo rhoqo kwiimveliso kunye neenkonzo zococeko.
Umbono wenkampani
Njengoko umgangatho wezinto zokucoca uqhubeka uphucuka, iye yaba luphawu lwezinto zokucoca oluthandwa ngabathengi.
Umsebenzi wenkampani
Siza kwenza konke okusemandleni ethu ukukhuthaza uphuhliso lwezixhobo zokucoca.
Ixabiso eliphambili
Ukuqamba izinto ezintsha, ukunyaniseka, ukuba nobubele kunye nobubele.
Ifilosofi yeshishini
Impatho enyanisekileyo, inkonzo enobubele, iimveliso ezigqwesileyo kunye namaxabiso afanelekileyo.
