Ukubambelela kumoya wokongqa 'ngokuqhubeka entliziyweni kwaye ugxile kumgangatho ".
Esinemishini yophawu ye "Egxininiseni kumgangatho ophantsi, ukhuseleko oluqhubekayo, kunye nokuzibophelela ekuphuculeni abathengi, imigangatho yobomi ngeendlela kunye neenkonzo" ezilungileyo.

UMBONO WOKUGQIBELA
Ngokuphuculwa okuqhubekayo kococeko lwesohlwayo njenge-core, iye yaba luhlobo lwe-ware ethandwayo ngabathengi.

Umsebenzi wePrinttion
Uya kuphuma zonke ukukhuthaza uphuhliso lwe-sare yesondlo.

Amaxabiso aphezulu
Ukuveliswa, ukunyaniseka, ukungazithembi kunye nobubele.

Ifilosofi yeshishini
Unyango olunyanisekileyo, inkonzo enolwazelelelo, iimveliso ezigqwesileyo kunye namaxabiso afanelekileyo.